COVID-19 crisis is bad for businesses.

Many businesses have already gone bankrupt and the rest are just trying to survive.

But good businesses can change their strategy according to the market.

If you want to grow your business as well, you can do it with a slight change in your strategy.

For instance, you can try new methods of marketing like Facebook ads. Even if your business is not operational, you can still use Facebook ads to create brand awareness or to build an email list to attract your target audience.

And if you are already using Facebook ads. It is the right time to increase your budget.

It may look like a bit of contradictory advice but let me tell you why this is the best time for using Facebook ads.

Reason #1 Low competition due to COVID-19 crisis

When you buy ads in a newspaper, you compete with other advertisers. Whoever pays the most will get their ad in the newspaper. Similarly, on TV ads you also compete with other advertisers.

Facebook also works similarly. It has a bidding system. So whoever pays the most will get a better reach.

However, since we are in the middle of COVID-19 crisis, most companies are struggling financially. To survive during this crisis, they have started cutting down expenses and advertising cost is the first thing companies cut.

With less number of advertisers, competing on Facebook the price of advertising is reduced significantly.

So, this is the best time to start advertising on Facebook.

Reason #2 People are now spending more time on Facebook

Most countries are under lockdown and the Government is forcing people to stay in their home. Due to this reason, more and more people are spending more time on Facebook.

The more time people spend on Facebook, the more ads Facebook can show them. So, there are a lot more ad slots available on Facebook. And we already know that fewer advertisers are now advertising on Facebook.

So, by simple demand-supply rule, the cost of Facebook ads have reduced even more.

Thus, this is the best time to start advertising on Facebook.

Reason #3 Low cost

Because of the reasons discussed above the cost of Facebook ads is reduced by 80% according to a popular e-commerce marketing service provider AdYogi.

Source: Adyogi.com

Because of this low cost, you can reach out to more people and expect a better return on ad spend (ROAS).

Conclusion

I hope that you agree with all the reasons I have discussed here. If you find something contradictory, please let me know.

Also, I request all my readers to start using Facebook ads if you are not doing it already. You cannot miss this opportunity.

I cannot say the same about other platforms like Google ads because it targets people based on keywords and most keywords are still very competitive.

You can even start with a small budget and a narrow audience to get good results.

Also, if you don’t know how to run Facebook ads or are too busy, feel free to reach out to me. I am a digital marketer and my team will help you grow your business.

Thanks for reading.

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