Indian markets will witness a massive change in the coming years. It’s not common, like the coming of TVs in the Indian market.
What is the change I am talking? It’s the change due to the coming of digital marketing. The future of digital marketing couldn’t be brighter.
Why am I comparing it with the coming of the TVs though?
TVs became popular in India 20 years ago. Most people remember the TV ads they saw back then. Above all, Companies got great results from TV ads. Likewise, the internet is becoming common now a day (thanks to Jio).
Now, the question is who can take advantage of this change?
The advantage of the internet is that it has levelled the playing field. Even small businesses and start-ups can now exploit these opportunities.
Unfortunately, this will not be the same for long. For instance, take a look at a mature market like the US. Digital marketing has become too competitive there. Something similar will happen in India.
Additionally, a big hurdle Indian company have to face before starting with digital marketing. The problem is that Indian business owners don’t have the right mind-set.
Most businesses underestimate the power of digital marketing. Some consider digital marketing as an IT service; some think it’s just another way to sell.
Businesses need to adopt a marketing mindset before they can harness the power of digital marketing. 2020-2025 is the best time to start doing digital marketing in India. You can’t be late or you’ll miss this chance and may have to wait for decades to take your business to new heights.
In this blog, I will help you get the marketing mindset. I will discuss 7 steps to get a marketing mindset.
- Switching from short-term thinking to long-term thinking
- Understanding the product-market fit
- Getting into the problem-solving approach
- Understanding your USPs and target audience
- Getting yourself financially ready
- Switching to a brand-building approach
- Handling expectations from the marketing team
Switching from short-term thinking to long-term thinking
Businesses have a sales team which brings customers. They have weekly or monthly targets.
But, marketing is different from sales. You can’t have such targets for marketing.
You have to use the content for marketing. Content can help you reach the top of Google search results.
Content marketing takes time, but imagine how many customers you can have if you are successful. Hence, Going for content marketing with long-term thinking can help you achieve tremendous growth.
Understanding product-market fit
Marketing plans fail. But, this does not necessarily mean that your team sucks. It might be because of product-market fit. If customers don’t find any value in your product, it’s difficult to sell it.
Even if this is the case you shouldn’t lose hope. Marketing can help you with getting feedbacks. With feedbacks, you can find the issue and fix it. Moreover, with this cycle of product development and customer feedback, you can create something valuable for a larger audience. This will take your company to the next level of success.
Getting into the problem-solving approach
Marketers use the following funnel to understand a buyer’s journey.
However, if any single step is not designed well, buyers will bounce out of the funnel. So, marketers have to consistently find out ways to reduce the bounce rate.
Therefore, you also have to adopt this problem-solving approach to help your marketing team become successful.
Understanding your USPs and target audience
Before creating a marketing plan, you must know the unique selling points (USPs) of your business. You can then, use marketing to reach out to a larger audience.
Moreover, you have to figure out who is your target audience, what appeals to them, and how can you can provide more value to them.
To clarify, know your USP and target audience and make sure that your marketing efforts align them.
Getting yourself financially ready
Since marketing is a long-term process, you have to invest a lot of money before getting any results. Even though marketing cost comes under ‘expenses’ in an income statement, it is an investment.
There is a risk in investing in something you know nothing about. Similarly, it’s a huge risk to go for digital marketing without having a marketing mindset.
Switching to a brand-building approach
TATA sell almost everything from sim cards to automobiles. You can do the same. However, you need to build a brand first. This might seem like a daunting task. But, in the words of Lao Tzu, “Journey of a thousand miles begins with a single step”.
Marketing mindset is the first step towards brand building. Focus on creating an awesome end to end consumer experience and your company will have a bright future.
Handling expectations from the marketing team
I am not a religious man, but I like the concept of God. Being like a God is not possible for any human, but we still worship them. God sets ideals for a man to follow.
Similarly, having a marketing mindset will help you set ideal scenarios in your mind. Moreover, it will help you with hiring the right person for the job. You can then peacefully let your marketer do what he does best.
On the other hand, without this mindset, you will always be insecure about money, or results. So, good marketers will not work with you for long.
It’s never too late to start!
In conclusion, if you haven’t started thinking about digital marketing, you must. It isn’t optional.
Thank you for reading this article.
I have tried my best to give you the basics of marketing. But, I can be wrong. If you find something contradictory, please let me know in the comments down below.
Also, if you would like to collaborate for anything at, don’t hesitate to reach out.